Gironex is a new name in the laboratory instrumentation sector that's developing an innovative precision powder dispensing technology for use in chemical and pharmaceutical R&D applications.
I was brought in to advise the company on how best to secure maximum media attention for the launch of its first product ‒ called Gironex Cube ‒ at a major UK trade exhibition.
My recommendation was to focus the press launch on technology features and potential new applications, rather than making it into a product story by showing or even naming the new system.
Simon’s communications advice, strategy and in-depth experience in working with the specialist media were critical factors in helping to secure maximum publicity for our launch.
Adrian Brown, commercial director at Gironex.
As a result, the technology launch was covered by multiple print and online titles including Manufacturing Chemist, European Pharmaceutical Manufacturer and PharmaTech. With headlines such as ‘Gironex powder dispensing technology targets new pharmaceutical applications’.
An on-going PR programme is now being used to help drive up awareness of Gironex's name and offer, and to generate sales enquiries for further development.